ABOUT DAN
Dan Castle
Founder, Castle Brand Group
Founder. Operator. Dealmaker. Product builder.
Dan Castle has spent more than 20 years turning brands, products and relationships into businesses.
He began as an entrepreneur, founding the fashion label Castle Starr, before moving into brand management and licensing. At Iconix Brand Group, he helped build an international joint-venture network. At Saban Brands, he led strategic business development and worked across its lifestyle portfolio. He later ran corporate development for the Martha Stewart business at Sequential Brands Group, where he helped drive new revenue, negotiated major partnerships and worked directly with one of the world's most recognized founders.
In 2018, Dan left corporate life and launched Castle Brand Group. Since then, his work has crossed brand strategy, consumer products, licensing, talent and athlete partnerships, acquisitions and special situations. Today his featured body of work spans Martha Stewart, CastleFlexx, Jooni and a seven-figure endorsement partnership for Ronald Acuña Jr.
Dan is also the founder and creator of CastleFlexx. The company began with his own decade-long struggle with chronic back pain and grew into a patented mobility platform used by professional athletes, medical professionals and customers across the country. Building CastleFlexx gave him the experience no consulting deck can replicate: inventing the product, earning trust, buying media, managing cash, solving operations and carrying the result every day.
He is based in Atlanta and is also building Jooni Pets.
Senior attention from start to finish.
Castle Brand Group is intentionally small. Clients work directly with Dan on the decisions that matter: positioning, economics, counterparties, negotiation and execution.
No layers. No handoff to a junior team. No strategy that ends as a presentation.
Work directly with an operator who has carried the number.