About
We are a purpose driven consulting company with a focus on creating and driving new streams of revenue for brands, celebrities, and start ups.
CELEBRITY
The status quo is the short term transactional endorsement deal led by the Hollywood agent. Our approach, is to transition the celebrity into long term brand building/equity partnerships OR we launch brands for the celebrity and they become “the founder” of that brand instead of “the endorser.”
BRANDS
With a passion for sustainable and toxic free brands, we will analyze the existing business, recommend new strategies, sign new partnerships and execute the brand’s “new” objectives to grow the topline.
The Team
Dan Castle
Chief Revenue Officer / Head of Strategy
Dan Castle has 20 years of experience operating companies, building out licensing programs for global brands and mentoring entrepreneurs. In 2016, private equity approached Dan to help grow the Martha Stewart brand. The brand’s revenue grew 30% and Martha’s endorsement deals started flowing back in again.
After signing Martha to be the new face of QVC in a multi year deal, Dan launched Castle Brand Group to help celebrities and brand owners experience the same success. Babo Botanicals and Martha Stewart were the first two clients and the rest is history!
Hector Estrada
Creative & Design Lead
Focused on delivering:
Practical and stylish web site / e-com designs
Powerful branding and logo graphics
Memorable company / brand presentations
Marketable and unique packaging
Irresistible marketing collateral
When Hector is not in design mode, he is teaching Brazilian Jiu Jitsu or bringing his passion for building furniture to life.